 Social media has become one of the best ways for companies to interact with their customers and build relationships. Companies need to understand social media marketing now more than ever, as people are on social media more often due to stay at home orders. The Coronavirus crisis has left companies to rely heavily on their social media appearance and online presence in an effort to stay relevant and open for business. Read on for some helpful tips on how to manage your company's social media accounts during a global pandemic!  Be Mindful with Posts Though social media users are engaging more than ever, it is still important to be mindful while posting. As a company, business will not be as usual, and neither should your posts. There has never been a global pandemic in our, and most likely your business’, lifetime so it is natural that you may be questioning whether it is the right time to post about the upcoming summer launch. The simple answer is no. For now, it would be best to save any upcoming campaigns and launches for a later date. The content and campaigns that you originally had planned most likely do not reflect on the current needs of your customers. The last thing you want right now is to seem insensitive, and oblivious to the world around you. Do Not Take Advantage Going along with being mindful - do not take advantage of the current crisis. Even though consumers are engaging more than ever on social media, it does not give you permission to exploit the situation for personal gain. Remember that there will be a time where this all ends, and customers will remember those who cared, and those who didn’t. This does not mean you should not be posting at all, it just means that you need to be more sensitive with every post you make. Again, it is okay to post, as a business you need to in order to stay afloat and sell products; however, just make sure you do not take advantage and use the coronavirus as a means to capitalize on.  How You Can Help Everyone in some way is impacted by the coronavirus crisis; however, that does not mean that your company needs to be on the front lines posting about it every day. Reflect on what positive actions your company can take to relieve any stresses or pains that customers are facing at this time. It may not even be directly COVID-19 related. For example, if you are in the food industry perhaps post a coupon code that gives some leeway with free deliveries or take out specials. Or, if you are in the entertainment industry, post something that gives everyone a laugh. Just because your company does not fall into the healthcare sector does not mean that you are not able to help out during this crisis. Communicate Your Ongoing Support
During the current crisis the best way to be on social media is in a supportive capacity. Use this time to clearly communicate to your customers on what measures the company is taking to stay safe, as well as any efforts that are taking place to better support the staff, customers and community. If the company has reduced hours and employees are working remotely, then share that on your social media. Additionally, it is important to allow the customers a place to voice any concerns they have. Communication is key in maintaining a positive relationship with your customers. When it is at all possible, followup with any client concerns, you can use your social media account for two-way communication to your viewers. Social media allows you the platform to stay connected during the crisis, use it wisely to ensure your customers that you are still here to support them. Always, Audrey Marie
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